Challenge
Go Fish Company is a startup purveyor of the finest seafood delicacies, including salmon, cod, tuna, bass, shrimp, oysters, and lobsters, to white-linen restaurants and retail establishments throughout New York and the tri-state area. The company processes and delivers a wide range of premium seafood products.
As a growing startup, Go Fish needed to quickly streamline basic business processes to take the company to the next level of profitability. The business was heavily reliant on manual processes: handwritten orders, spreadsheet-based invoicing, and manual purchase order creation consumed significant time and resources. These inefficient processes diverted focus from core revenue-generating activities—building customer relationships and expanding the business. Without automation and standardization, it was difficult to track operational metrics like production yields and profitability across the business.
Solution
After evaluating options, Go Fish Company recognized that CAI Food Connex was specifically designed for seafood businesses like theirs. The software's seafood-specific capabilities and user-friendly interface made it the ideal solution for streamlining operations.
Food Connex eliminated the need for handwritten orders and spreadsheets by automating the entire order-to-invoice workflow. The system provides a single point of entry for sales orders and invoices, with fast creation of purchase orders. Go Fish can now monitor production yields and manage profitability directly within the system. The implementation helped the business standardize operations, making every team member's job easier and improving overall organizational efficiency.
Results
- Five hours of manual processing eliminated each day
- 50 percent increase in top-line revenue within weeks of implementation
- More time available for generating new business and customer development
- Streamlined order management, invoicing and procurement
- Standardized and simplified operations across the entire team
- Real-time visibility into production yields and profitability
- Improved decision-making through better business data and analytics
The Impact
"Food Connex has literally helped me shave five hours off my day. Now, rather than handwriting orders, invoices and purchase orders, we're able to spend more time generating new business."
Key Features Used
- Automated order entry and sales order processing
- Streamlined invoicing with single point of entry
- Fast purchase order creation
- Production yield tracking and monitoring
- Profitability management and analysis
- Seafood-specific design and functionality
- User-friendly interface with organized screens
