Challenge
Grieg Seafood is a global salmon farmer with operations in Norway and Canada. When the company established its integrated sales organization, it set out to streamline every trading-related process with modern, cloud-based tools — and took on its own logistics operations at the same time.
Seafood logistics carries a structural problem: the gap between what is forecast and what actually happens. Order detail rarely firms up until one to two days before transport, yet transport has to be booked several days ahead. Changes arrive constantly, often several per order, and each one cascades into transport bookings, customer communications and allocation. Managing that volatility on disconnected tools — with no reliable data flow between the sales system and logistics operations — was a constraint on growth.
Solution
The collaboration began with CAI Maritech Purchase & Sales, which gives Grieg Seafood a full company overview with traceability and control throughout the value chain. Built on seafood industry best practices and delivered as SaaS on Microsoft Azure, it became the backbone of the new sales organization.
Logistics followed. System support was needed before the cloud platform was ready to cover transport processes, so an interim transport system carried the load through a bridging period. After an implementation phase that began by mapping requirements and comparing experience across systems, Grieg Seafood went live with CAI Maritech Transport Planning — phase one of a full transition to cloud-based supply chain management, with two further phases planned.
Today Grieg Seafood uses CAI Maritech across the entire value chain: trading, processing, logistics and quality management, from sea to customer.
Results
- One platform spanning the full value chain — trading, processing, logistics and quality management
- Full company overview with traceability and control from sea to customer
- Data flowing between the sales system and transport management, previously a manual handoff
- Phase one of CAI Maritech Transport Planning live, replacing the interim transport system
- Capacity-based transport ordering, rather than booking against specific orders
- Greater flexibility in handling forecasts, order changes and downstream re-allocation
- Delivered as SaaS on Microsoft Azure, removing on-premise system maintenance
- Technology positioned as a lever for reducing environmental footprint alongside profitable growth
The Impact
Key Features Used
- CAI Maritech Purchase & Sales — trading, sales and full value chain overview
- CAI Maritech Transport Planning — transport booking, changes and capacity ordering
- Traceability and control across the value chain, from packaging to delivery
- Quality management and food safety documentation
- Processing support within the same platform
- SaaS delivery on Microsoft Azure
- Capacity-based transport ordering
- Nasdaq Benchmarking Report for market benchmarking
