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Customer Story

Eastbound Seafood Replaces Spreadsheets with CAI Maritech

Eastbound SeafoodSeafood importer and exporter, Dartmouth, Nova Scotia — serving Canada, the US and Asia
Workers handling seafood

Challenge

Eastbound Seafood is a seafood trader in Dartmouth, Nova Scotia, importing and exporting fresh and frozen product — haddock, ocean perch, lobster, crab, Greenland halibut and cold-water shrimp — to customers across Canada, the United States and Asia.

The company had been running the entire business through its online accounting system. There was no inventory tracking and no system support for other core processes, leaving spreadsheets and an online file system to cover the gaps. For a trading business where margins depend on knowing what is in stock and what has been committed, that was a constraint on growth. Eastbound wanted modern digital tools built specifically for seafood rather than a generic package.

Solution

Eastbound Seafood implemented CAI Maritech Purchase & Sales, a cloud platform built for the seafood trade. Multi-currency handling was the deciding factor in the selection — essential for a business selling into three continents — alongside the ability to keep all purchase and sales documentation in one accessible place.

Training was delivered online, and the cloud deployment means the team can work from anywhere, which matters for a small company whose people travel. CAI Maritech Purchase & Sales was also affordable at Eastbound's scale, a specific consideration for a business of its size.

Results

  • Inventory tracking in place for the first time, replacing spreadsheets and an online file system
  • Reporting substantially smoother than the previous accounting-system approach
  • Full traceability from invoice back to the originating purchase order
  • Sales history, dates and complaint records searchable per customer
  • Multi-currency handling across Canadian, US and Asian markets
  • All purchase and sales documents stored in one accessible location
  • Cloud access from anywhere, supporting a team that travels
  • Affordable at small-company scale, with online training and responsive support

The Impact

We wanted modern digital tools to keep track of inventory and sales, and were looking for something tailored for seafood. Until then, we had been using our online accounting system for everything and lacked inventory tracking, as well as system support for other core processes.

Jeff Legge, CEO and owner, Eastbound Seafood

If I must go back and see what we have sold to a customer, the date, or to see if there has been a complaint, that is in place and we can easily find it and track everything from the invoice, all the way back to the purchase order. This is obviously much easier for us instead of using spreadsheets, an online file system or so.

Jeff Legge, CEO and owner, Eastbound Seafood

I would highly recommend other seafood companies to choose Maritech. They are a pleasure to work with, we get very good support when we need it, and I also appreciate that they could train us online. The team is great, and Maritech Purchase is a fantastic product.

Jeff Legge, CEO and owner, Eastbound Seafood

Key Features Used

  • CAI Maritech Purchase & Sales — purchasing, sales and inventory for seafood trading
  • Multi-currency transaction handling
  • Inventory tracking
  • Centralised document storage for purchase orders and sales
  • Invoice-to-purchase-order traceability
  • Customer sales history and complaint tracking
  • Cloud deployment with anywhere access

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