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Customer Story

Lund’s Fisheries Replaces Excel with CAI Maritech Analytics

Lund's FisheriesNew Jersey, USA — the only U.S. seafood company harvesting three domestic squid species
Squid moving down slide for processing

Challenge

Lund's Fisheries is a vertically integrated New Jersey seafood business, known for quality and for being the only U.S. company harvesting three domestic squid species. It also works in scallops and wider seafood trading, with much of its product MSC certified.

The volume of data the operation generates is substantial — hundreds of millions of rows accumulated over just a few years, and growing. Analysis meant laborious data extraction, manipulation in Excel and reliance on several separate programs. Executives waited for reports rather than reaching for them, which is a poor fit for an industry where prices and demand move daily and decisions cannot wait for a reporting cycle.

Solution

Lund's Fisheries adopted CAI Maritech Analytics. Two things made it the natural choice: it is built specifically around seafood processes rather than adapted to them, and it runs on Power BI, a platform the team already understood.

Executives now use the platform daily, with sales, customer and inventory reporting available on demand rather than on request — historical and real-time, accessible wherever they are working.

Results

  • Executives use analytics daily, with data available on demand instead of waiting for reports
  • Both historical and real-time data accessible from anywhere, supporting fast decisions
  • Retroactive inventory analysis — the ability to examine past inventory levels, described as a critical function for seafood
  • Inventory flow, positioning and price level mapped, translating directly to cash flow and sales
  • Improved inventory planning
  • Customer order patterns analysed to identify trends and shape engagement
  • Lost business regained and overall sales volume increased
  • Manual extraction and Excel manipulation across multiple programs eliminated
  • Reports built once become a permanent asset rather than a repeated effort

The Impact

Previously, we waited for reports. Now we have the relevant data at our fingertips. It's always updated, enabling us to react to market dynamics in real-time.

Brad Altman, Business Analyst, Lund's Fisheries

Our pre-Maritech analytics revolved around laborious data extraction, Excel manipulations, and reliance on multiple programs. When we discovered that Maritech Analytics is tailored for seafood processes and built on Power BI, it turned out to be a natural choice for us. Now we have access to both historical and real-time data, crucial in an industry where quick decision-making is paramount.

Brad Altman, Business Analyst, Lund's Fisheries

Maritech Analytics unlocks the ability to look at inventory levels retroactively, a critical function for the seafood business. It helps map our inventory flow, positioning and price level, translating directly to cash flow and sales. It also improves our inventory planning.

Brad Altman, Business Analyst, Lund's Fisheries

What might surprise people who aren't in the industry is how much data exists for a company like this. We checked ours last year — it was hundreds of millions of lines, and that was just over a few years. And that number just keeps getting bigger. The importance of having a streamlined ability to view the data increases the more data you have.

Brad Altman, Business Analyst, Lund's Fisheries

Key Features Used

  • CAI Maritech Analytics — seafood-specific analytics built on Power BI
  • Sales reporting
  • Customer analysis and order trend identification
  • Inventory reporting, including retroactive inventory level analysis
  • Inventory flow, positioning and price level mapping
  • Real-time and historical data access
  • Mobile and remote access to reporting

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